First seen on Kanye and his models at the Yeezy Season 1 fashion show in February 2015, the Yeezy Boost 350 �Turtle Dove� was the second shoe released in the adidas Yeezy collection after the Yeezy Boost 750 �OG.� Dropped on June 27, 2015, the �Turtle Dove� sold out instantly online and was eventually anointed 2015�s Shoe of the Year at the Footwear News 29th Annual Achievement Awards.